I’m a communicator with a decade of experience telling stories. If you need to reach an audience, I can help.

Through years on the nonprofit front lines, I have developed a practical, comprehensive understanding of all things communications. From print to digital, I’ve done it all—and always with a roll-up-the-sleeves can-do attitude when resources are tight and timelines short. I’ve developed social media strategy for several organizations, keeping up on emerging trends and honing the right voice for each platform. I’ve redesigned websites, launched e-newsletters and impact reports, enhanced email marketing, won millions in grant funding, executed major campaigns and penned executive communications, speeches and scripts. Through all of it, I’ve sought to foreground the stories of the people that make the work real.

I’m happiest when I’m listening. And then taking what I’ve heard and spinning it into something for others to enjoy, uplifting stories that matter and that turn ideas into something tangible. Ready to see how my work can get results for you? Explore my portfolio and work samples, check out my background and contact me for more.

“She has brought new ideas and strategic direction to the table.”
— Former supervisor

The Ohio State University

2023 – Present

  • Led unit efforts to align with university brand, content standards and communications best practices including federal digital accessibility standards. 

  • Instituted monthly social media team meetings to review analytics and strategize for coming content period. Advocated for and modeled use of social media best practices around content length, type and trends.

  • Helped to establish a new LinkedIn account and grew followers to 2,500 in first year.

  • Took initiative to deepen collaboration with enterprise level Ohio State social media team to co-develop content with broader reach and impact.

  • Authored dozens of stories about students, faculty, alumni and more annually, driving thousands of added hits to the unit website.

  • Boosted average open rate on newsletters by 13% each month.

Franklin Park Conservatory

2022 – 2023

  • Wrote proposals and reports to support a three-million dollar annual portfolio.

  • Served as lead writer for varied public communications including marketing pieces, newsletters, appeals, web and email copy, speeches, sponsorship packages, signage and event materials. 

  • Web and print writing for the 2023 spring individual gift campaign boosted giving by 74% over prior year.

  • Achieved 51% open rate and 5-10% click rate for new quarterly donor newsletter series.

Education

  • The Ohio State University - MFA in English

  • The Ohio State University - Bachelors of Science in social work, minor in English

Training

  • Attending the 2024 AMA Symposium for the Marketing of Higher Education to learn in breakout sessions on topics including development of MarCom strategy, social media messaging targeted at Gen Z and Alpha, leveraging AI, content personalization and much more.

  • Have undertaken extensive training in marketing, copywriting, design principles, digital accessibility, utilizing web and social analytics and related skills through Linkedin learning, Coursera, BuckeyeLearn and other training platforms.

  • Participated in a variety of fundraising trainings including a week-long intensive grantsmanship training program from The Grantsmanship Center (2016), Fundamentals of Fundraising course with the Association of Fundraising Professionals (2016), one-on-one mentorship through the Cincinnati chapter of AFP (2016 - 2017) and the Next Level Grantsmanship Training Series (2022).

Technical skills and proficiencies

  • Content Management Systems including Wordpress, Squarespace and Drupal. Working knowledge of HTML.

  • Content and Relationship Management Systems including Raiser’s Edge, Salesforce and Neon One. Passionate about keeping clean data to create clean processes, make data-driven decisions and more effectively reach audiences.

  • Social media platforms and best practices for Facebook, Instagram, X and LinkedIn, along with social media management and analytics tools such as Hootsuite, Sprout Social and Meta Business Suite.

  • All Microsoft Office products. Advanced Excel for data management, financials and more.

  • Comfortable in G Suite and Outlook working environments.

  • Project management software including Workfront.

  • Adobe products, especially InDesign and Acrobat for accessible form building.

  • Data collection and analysis tools including Qualtrics. Have built advanced forms that manage conditional logic, response limiting, authentication and have provided training to colleagues in data management and collection processes.